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ABSTRACT:

China is one of the most attractive online markets for ecommerce businesses to target – are you ready to take advantage of the opportunity?

This webcast featuring Forrester Analyst Brian Walker, Vice President Principal Analyst and Kelland Willis, Researcher, outlines the changing market in China and why launching your online business there can provide numerous benefits and profitable prospects. View now to learn about the four options for launching an ecommerce business in China:

  1. Sell on Taobao
  2. Operate a store on Tmall
  3. Operate a site in China
  4. Operate a site outside of China

Discover the benefits/opportunities and limitations/challenges of each option and get help deciding which approach is best for your organization. In addition, learn why a content delivery network (CDN) and solution provider is crucial to the success of the last two delivery options.

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