INFOGRAPHIC:
CXM and CRM systems help organizations boost customer satisfaction, but CXM focuses on how customers perceive a brand, while CRM helps employees understand their customers. In this article, we compare these platforms to help you decide which one is best for your business.
WHITE PAPER:
Explore this expert e-book for advice on choosing a CRM platform that suits your needs, and learn how to construct a well-defined plan to put social media analytics into a broader enterprise context.
WHITE PAPER:
The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
EGUIDE:
Most companies know they need to bring data silos together to improve customer experience, but they're struggling to do it. In response, some technology vendors are creating omnichannel technology to bring together disparate pockets of customer data. Learn how 2 major vendors are targeting customer data silos to create a truly omnichannel picture.
EGUIDE:
In this expert guide, learn how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers. Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.
WHITE PAPER:
While big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.
EBOOK:
Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.
EBOOK:
Find out why it's hard to determine exactly how to integrate social channels with CRM and how your business model -- and finding where your customers hang out -- will show the way.
