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Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.
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In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
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This white paper addresses the lifecycle of a phishing attack and how different entities--including third-party take down services and law enforcement--are involved in the process of disabling phishing sites.
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The demand for greater ecommerce capabilities is growing leading CIOs and IT professionals concerned with choosing the perfect vendor. Through this in-depth vendor analysis by Gartner, uncover the top 6 questions you should ask and the strengths and weaknesses of the top 20 e-commerce vendors.
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E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach.
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This white paper reveals the results of a survey of over 500 e-commerce and e-business professionals, and provides key insights and best practices for improving customer experiences across all channels.
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Application development organizations have a wide variety of programming languages and technologies to choose from. In this white paper learn how Oracle Database 11g delivers a highly productive and powerful set of application development tools.
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Take a look at this informative white paper to gain insight into an innovative solution designed to simplify the publishing and management of supplier content and seamlessly connect to buyers.
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In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more.
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Moving your business online provides the convenience and accessibility your customers and partners demand. Learn how to use SSL digital certificates to gain customer trust and potentially increase revenue by adding more online services.
