Marketing Automation White Papers

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Sales 2.0: Tap Into Social Media to Drive Enterprise Sales Results
sponsored by InsideView
WHITE PAPER: Read this paper to learn how Sales 2.0 technology helps sales identify the right opportunities at the right time and determine the right people to contact. Also learn how this unique approach enables sales and marketing collaboration to drive productivity and close more deals in this increasingly connected world.
Posted: 26 Aug 2009 | Published: 26 Aug 2009

InsideView

Is Sales an Endangered Species? Save It With Integrated CRM
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: The sales environment is evolving at an unprecedented rate. In this white paper, discover how success has been redefined for sales organizations in the digital age, and what you can do to optimize current performance management strategies with new technology.
Posted: 09 Dec 2014 | Published: 09 Dec 2014

Oracle Corporation UK Ltd

Force.com Cloud Platform Drives Huge Time to Market and Cost Savings
sponsored by Salesforce.com
WHITE PAPER: IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform.
Posted: 30 Oct 2009 | Published: 30 Oct 2009

Salesforce.com

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

Best Practices for a Lead Management Strategy
sponsored by Act-On Software
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act-On Software

Web 2.0 at Work: Departmental Use Cases
sponsored by Oracle Corporation
WHITE PAPER: With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces.
Posted: 03 Apr 2009 | Published: 01 Aug 2008

Oracle Corporation

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act-On Software
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act-On Software

Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008

Marketo

How IBM helps midsize business thrive: Leveraging Smarter Commerce to improve the customer experience and increase ROI
sponsored by IBM
WHITE PAPER: Today, businesses must meet increased customer demands - and need to optimize service, sales, and supply chain management to do so. This resource offers advice for midsize businesses on how to achieve rapid ROI in a customer-focused world, while leveraging social media and mobile channels to better connect with customers.
Posted: 15 Jul 2013 | Published: 31 Jan 2013

IBM

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM