e-Mail Campaign Management White Papers

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Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008

Marketo

A Marketing Pilot for FTTH Network Rollout
sponsored by ECI Telecom
WHITE PAPER: Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
Posted: 29 Nov 2010 | Published: 01 Nov 2010

ECI Telecom

Selecting and Engaging Relevant Accounts for ABM ROI
sponsored by TechTarget
WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
Posted: 08 Feb 2021 | Published: 05 Jun 2019

TechTarget

Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by TechTarget
WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 08 Feb 2021 | Published: 29 May 2020

TechTarget

Part 4: Establish Organizational Alignment
sponsored by TechTarget
WHITE PAPER: When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
Posted: 08 Feb 2021 | Published: 12 Dec 2019

TechTarget

Increasing Operational Agility: BPM in Telecommunications
sponsored by Oracle Corporation
WHITE PAPER: Efficient business processes are the key to success for any company, especially in the telecommunications (Telco) industry. In this informative resource, learn how you can improve Telco business processes and discover the BPM tools necessary to close process gaps.
Posted: 31 Oct 2013 | Published: 31 Oct 2012

Oracle Corporation

Move from Reactive to Proactive Business Process Management
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: In this white paper, learn about Enterprise Process Automation (EPA), which is designed to unlock your organization's potential for speed, efficiency, accuracy, and compliance by creating alignment across the business and technical silos within a company.
Posted: 18 Mar 2014 | Published: 31 Dec 2013

Hewlett-Packard Enterprise

Improve Your Web Infrastructure with Red Hat Enterprise Linux
sponsored by Red Hat
WHITE PAPER: In this white paper, you will discover how to power your web infrastructure with open source software solutions. Inside, learn how to fulfill business requirements for a more reliable and scalable web infrastructure.
Posted: 10 Dec 2013 | Published: 10 Dec 2013

Red Hat

Mobile "systems of interactions" driving business process innovation
sponsored by IBM
WHITE PAPER: In this white paper, get an overview of mobile systems, or "systems of interaction", including the business and technological challenges, as well as how these systems impact the application lifecycle.
Posted: 06 Nov 2013 | Published: 31 May 2013

IBM